What is Customer Lifetime Value?

CLV is the total revenue a business can expect from a single customer account throughout the entire business relationship.

Why is CLV important?

CLV helps businesses understand how much to invest in acquiring and retaining customers, and which customer segments are most valuable.

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What is Customer Lifetime Value?: CLV is the total revenue a business can expect from a single customer account throughout the entire business relationship.
Why is CLV important?: CLV helps businesses understand how much to invest in acquiring and retaining customers, and which customer segments are most valuable.