Customer Acquisition Cost is the total cost of sales and marketing efforts needed to earn a new customer over a specific period.

A good CAC depends on your industry and CLV. Generally, your CLV should be at least 3x your CAC for a sustainable business.

Customer Acquisition Cost

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Frequently asked questions

What is CAC?: Customer Acquisition Cost is the total cost of sales and marketing efforts needed to earn a new customer over a specific period.
What is a good CAC?: A good CAC depends on your industry and CLV. Generally, your CLV should be at least 3x your CAC for a sustainable business.